You are here


Rich Mix is delighted to announce the appointment of Eddie Berg as our new Chief Executive. Eddie worked at the British Film Institute for ten years, first leading the creative and commercial development of BFI Southbank and then setting up a number of large-scale UK-wide film exhibition and education initiatives as Director of Partnerships. He is also the Founder and former Chief Executive of FACT (the Foundation for Art and Creative Technology) in Liverpool, widely regarded as one of the UK’s most innovative arts organisations.

Professor Michael Keith, Chair of the Rich Mix Cultural Foundation said:

'Eddie joins us at a time of creative evolution for both the organisation and East London itself and will work alongside the Board and our talented team in helping to develop and shape an ambitious future for Rich Mix. 

We are also grateful for the fantastic work done by his predecessor Jane Earl over six years at Rich Mix. Jane is moving on to take up a number of new non executive roles.'

Eddie Berg said:

'I came to visit Rich Mix a few months before it opened to the public and was really impressed by the bold ambition and potential of the project. Ten years on this unique organisation has established itself as a central part of the cultural life of East London.  There will be much work to do over the next 10 years, including further growth in the artistic ambition of the organisation, deepening its engagement with the communities and businesses of East London and ensuring that it builds a strong and inspiring national and international profile for the range of activities and services it delivers. I’m delighted to be joining the organisation at such an exciting time.'

Eddie Berg Bio

Eddie Berg was born and educated in Liverpool.  He has forged a successful career in cultural and creative leadership and management working across film, digital media, the visual arts and theatre.

In 1989 he set up a small arts agency in Liverpool to commission and present artists’ film and video work which grew into FACT (the Foundation for Art and Creative Technology). He led the development of the £11m FACT Centre, which opened to popular and critical acclaim in 2003 forming a crucial aspect of Liverpool’s successful bid to become European Capital of Culture in 2008. The first purpose-built arts project in the city for more than 60 years FACT spearheaded the regeneration of a rundown area of Liverpool city centre, which has now been transformed into a thriving, creative hub.

In early 2005 Eddie moved to the British Film Institute (BFI) in London where he successfully led the £8m capital development and transformation of the former National Film Theatre site into BFI Southbank, and was responsible for the creative leadership and commercial and operational management of the venue until late 2011. He introduced new exhibition, education, retail and social spaces, which tripled overall visitor numbers, doubled revenues and increased cinema admissions by 60%.

When the BFI became the lead body for film in the UK in 2011 he took on a UK-wide position as Director of Partnerships and was responsible for overseeing and shaping the BFI’s £25m per annum lottery investment in film exhibition, education and skills across the UK, as well as managing key strategic partnerships. Among the key projects he established was the BFI’s Film Audience Network involving more than 300 exhibition organisations and partners and he led the in-house team responsible for establishing and running the BFI Film Academy.

Eddie has also acted as a consultant, strategist and mentor for a wide range of cultural, creative and educational businesses including the University of East London and Greater Birmingham Creative City Partnership.

He is Chair of the Board of Trustees of the Film and Video Umbrella in London; Chair of the External Advisory Board for the Institute for Creative Enterprise at Edge Hill University and a Trustee of both the Bluecoat Arts Centre in Liverpool and Culture 24, the agency connecting museums, galleries and the visual arts across the UK. He is a Fellow of the Royal Society of Arts and in 2005 was awarded the £10,000 BBC/Arts Council England prize for ‘Outstanding contribution to the cultural life of North West England’.

For further information contact Lucy Jamieson, Head of Marketing,