Data Protection and Privacy Statement
This statement applies to Rich Mix
Rich Mix records information about its customers for the purposes of administering an effective Ticketing system and for marketing (including direct marketing) by post, email and social media. Data held includes customer contact details and information about ticket purchases made and events attended.
Rich Mix gathers information about customers at the time a customer makes a booking or applies to join a membership scheme either in person, by telephone, by email or on our website. This information is kept as a permanent record to enable us to analyse historical data and understand trends.
Customers joining a membership scheme or mailing list do so on the understanding that consent is given for Rich Mix to process and use the information given in accordance with this policy.
Encrypted information is kept about customers’ credit cards to enable customers to retrieve their tickets and to enable us to analyse purchasing behaviour and understand trends.
Using Information Held
General information about the cinemas' activities is sent regularly to those who have requested it.
Rich Mix processes and analyses information held to inform its business planning. We aim to build an understanding of customers preferences so that programming can be refined and information can be provided to customers who may find screenings and events of interest.
Information is only sent to individuals who have subscribed to a membership scheme or mailing list or who have previously attended films or events at one of our cinemas.
Rich Mix does not pass any personal details about its customers to any third party outside Rich Mix, other than to third parties who analyse the data on our behalf and return the results to us for our own use.
Various third parties advertise with us on screen, in printed material and on our website. Our website also has links to third parties. Rich Mix is not responsible for how third parties deal with any information you submit to them and users should contact the third parties directly if they have questions about their Privacy Policies. Rich Mix does not pass personal data to any of these third parties.