Rich Mix's mission is to create and celebrate work from BAME and marginalised communities and to encourage, nurture, grow and explore the cultural and creative talent of all people through a vibrant, dynamic celebration of entrepreneurship, utilising the creative industries and artistic expression as its foundations.

- To build an organisation whose strength is built on a mixed economy

- Developing both established and emerging artists and organisations, with particular reference to those from BAME and marginalised communities.

- To place partnership at the heart of the organisation in order to increase awareness, access and pathways to creative industries and the arts and cultural sectors.

- To promote, produce and deliver a high quality artistic and cultural programme that reflects the shifting demography of the area.

- To place diversity at the heart of the organisation and to mainstream the cultural expression of BAME communities.

- To encourage and provide opportunities and leadership for young people who may have not had the chance to consider the creative arts as a career

- To provide education and training opportunities working alongside the artistic and cultural programe offered by Rich Mix.