In its work and all areas of the organisation, Rich Mix aims are:

- to celebrate London's cultural diversity and establish a new landmark in world culture

- to showcase work from BAME and marginalised communities
- to encourage, nurture, grow and explore the cultural and creative talent of all people through a vibrant, dynamic celebration of entrepreneurship, utilising the creative industries and artistic expression as its foundations.

We are passionate about diversity, arts, creativity, inclusivity. In order to fulfill our mission we strongly believe in, and aim to:

- build an organisation whose strength is built on a mixed economy

- offer a base where established and emerging artists and organisations can meet, particularly those from BAME and marginalised communities

- promote, produce and deliver a high quality artistic and cultural programme that reflects the area

- actively make world class arts accessible – to all ages, all backgrounds and all income groups

- place diversity at the heart of the organisation and to mainstream the cultural expression of BAME communities

- offer opportunities and leadership for young people who may have not had the chance to consider the creative arts as a career

- encourage partnership as a way to increase awareness, access and pathways to creative industries and the arts and cultural sectors.

Rich Mix is a truly enterprising and successful non profit making organisation.